With the #PelaDescarbonização campaign, the company provides electric trolleys and poles

Solar to the festival, and will donate 500,000 LED lamps to non-profit institutions and low-income communities

Rio de Janeiro, August 31, 2023

Neoenergia will be present at The Town 2023 with energy solutions that make the event even more sustainable. An official supporter of the festival, the company led the #PelaDescarbonização campaign to promote a series of actions that help reduce carbon emissions from the music industry and, above all, to raise awareness among the thousands of young people who will be gathered at the largest music, culture and art festival in São Paulo. A protagonist of the energy transition in Brazil, Neoenergia supplied solar-powered lighting poles and electric trolleys that will be used by the organization.

In a festival that values sustainability on the most diverse fronts of action, music becomes an instrument for raising awareness and connecting with the public. In this sense, the Bahian band Afrocity, one of the attractions at The Town 2023, is carrying a digital message in favor of more sustainable behavior. The #PelaDesarbonização campaign is a success and on NeoEnergia's social media.

Change of light bulbs

As a symbolic act to raise public awareness, for each person present at The Town, Neoenergia will exchange a conventional lamp for an LED in schools, hospitals, non-profit institutions and low-income communities in the concession areas where the company operates, in the distribution of energy in Brazil. According to public estimates, The Town must provide for the exchange of up to 500 thousand lamps. The initiative is part of the Energy Efficiency Program, regulated by the National Electric Energy Agency (ANEEL). The idea is to use the replacement of lamps as a tool for awareness and education.

The purpose of replacing inefficient lamps with models, which save up to 40% compared to compact fluorescent lamps (15W), is intended to avoid wasting energy and, consequently, to contribute to sustainability by reducing greenhouse gas emissions.

Partnership

Neoenergia will also join Rock in Rio, which will take place next year in the city of Rio de Janeiro. The partnership with Rock World, the festival organizer, was announced in July with the objective of promoting solutions for the decarbonization of events that also serve the music industry. The companies' movement has the intention of engaging young audiences and, through the development of future solutions, they can further mitigate the environmental impact of what is one of the largest segments of entertainment.

“ We want to lead the energy transition in Brazil. To this end, it is essential to engage future generations and expand our communication of sustainable values and attributes as a way of engaging and inspiring society.

By signing a commitment with an international reference partner such as Rock World, with The Town and Rock in Rio, Neoenergy reinforces its credibility and advances its strategy of consolidating itself as one of the main leaders in sustainable energy solutions in the country”, , sans-serif", said Lorenzo Perales, Marketing director of Neoenergia.