Achievement of the Brazilian team consolidates Neoenergia's leadership as the company, in the energy sector, that most supports women's sports in the country

 

The winning of the silver medal by the Brazilian Women's Soccer Team at the Paris 2024 Olympic Games reinforces the importance of investments in women's sports in Brazil. Recognized as the company in the energy sector that most supports women's sports in Brazil, Neoenergia has sponsored the Brazilian Women's Teams and the national club championship — the Brasileirão Feminino Neoenergia — since 2021. This support reaffirms the company's commitment to increasingly expanding the role of women on and off the lawn

.

A The rise of women's soccer in the country has been growing in recent times. This year, Brazil was chosen to host the 2027 Women's Soccer World Cup, the first in South America. In 2023, the Brasileirão Feminino Neoenergia registered a record audience in the final, with more than 42,500 fans, in addition to a positive audience in the broadcast of

open television.

“We are very proud to be part of this historic moment in Brazilian women's soccer. The winning of the silver medal by the players of the National Team reaffirms our purpose in the search for gender equality through women's sports. We are sure of that o patrocínio da Neoenergia foi fundamental para o crescimento da modalidade no país e, principalmente, para mostrar como o marketing pode ser uma ferramenta para promover a inclusão social ,” says Lorenzo Perales, Marketing Director at Neoenergia.

Supporting women's sports in Paris 2024

In addition to sponsoring the Brazilian Women's Soccer Team, Neoenergia was present at the Olympic Games through a partnership with the Brazilian Olympic Committee (COB).

que representaram o Time Brasil With the initiative, the company expands its activities to support athletes from various Olympic sports, benefiting female athletes, including those.

The company's presence in Paris 2024 was also guaranteed by the participation of three athletes from the Neoenergia Team, including Antonia Silva, a full-back of the Brazilian Women's Soccer Team who, despite being removed from the competition due to injury, won the silver medal. The others were: Ana Marcela, Olympic open water champion; and Ana Vitória Magalhães, Tota, Brazilian time trial champion. Celine Bispo, South American youth swimming champion, was at the Games through the COB program for young athletes

.

Neoenergia also created a commemorative medal to celebrate the participation of Brazilian women who, for the first time in the history of the Olympic Games, were the majority of all Team Brazil athletes qualified for Paris 2024.