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Neoenergia announces partnership with Lollapalooza Brazil 2024 to expand the #PelaDescarbonização movement
Company guarantees presence at yet another major music and entertainment festival
Rio de Janeiro, March 19, 2024
A leader in the energy sector in supporting musical festivals in Brazil, Neoenergia announces another partnership with one of the largest international music and entertainment platforms. The company joins Lollapalooza Brazil 2024, expanding the #PelaDescarbonização movement that aims to raise public awareness for the reduction of carbon emissions on the planet
.
Neoenergia will be an official partner of the festival that will be held from March 22 to 24 at the InterLagos Racetrack in São Paulo. The company is committed to investing in the search for sustainable energy solutions for the future of events and, to this end, it will install 25 light poles on Lollapalooza that will provide clean energy generated by solar panels. A series of actions are also scheduled on Neoenergia's social media, including Instagram, where the company maintains leadership among companies in the sector, with more than 540,000 followers.
“In a festival that stands out for its sustainability actions on various fronts of action, music becomes an instrument of awareness and connection with the public, especially with young people. As protagonists of the energy transition in Brazil, we are engaging and inspiring society to be more clear about the importance of decarbonization,” says Lorenzo Perales, Marketing Director at
Neoenergia.
Among other engagement actions, the executive highlights the “Decarbonizaê” innovation challenge, launched this year, to engage this community, including startups, researchers and specialists, to create decarbonization and awareness projects for major musical events that may be performed in the future by entertainment sector.
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