In a game made in partnership with Gameloft, brand ambassadors Tota Magalhães, Antonia Silva and Ana Marcela Cunha become animated characters and give tips on tree pruning, construction and renovation, and cable theft

With the aim of reinforcing safety on the electricity grid among the population, Neoenergia has launched an interactive game with accident prevention guidelines. The game features three Team Neoenergia athletes as animated characters: cyclist Tota Magalhães, soccer player Antonia Silva and swimmer Ana Marcela Cunha. They put on their shirts to give tips on tree pruning, construction and renovation, and cable theft, and the user accumulates points as they progress through the three phases.

"We created a creative communication to raise awareness, through entertainment, among customers and society as a whole about the risks of inadequate procedures that cause accidents and are often fatal.With the ambassadors, we have expanded the brand's engagement with the public in an initiative that adds to our preventive operation and other educational campaigns that we carry out on a daily basis," said Lorenzo Perales, Neoenergia's Marketing Director.

Developed in partnership with Gameloft, a publisher of electronic games, Neoenergia's safety game impacts customers through ads that help the user earn points and rewards in other games in the publisher's catalog. The action, which will be publicized on the company's social networks, will also have a browser version, which can be accessed via computer or cell phone at this link: https://bit.ly/gameneoenergia.