Over 44,000 fans watched Corinthians' 2-0 win

above São Paulo, at the Neo Química Arena, on Sunday (22)

 

Women's soccer won over Brazilian fans. In the final of the Neoenergia Brasileirão, on Sunday (22), between Corinthians and São Paulo, another audience record was registered at the Neo Química Arena. Over 44,000 fans were in the stands to follow Timão's 2-0 victory over the tricolors. An audience close to that registered by the club on Saturday, when star Memphis Depay debuted with the Alvinegra jersey and 46,000 tickets were sold. This clearly demonstrates the growth of women's soccer in Brazil and how much women are taking crowds to

the stands.

Official sponsor of the competition, Neoenergia celebrates the conquest of space by women's soccer in the country. The company believes in competition as a way to promote the sport and contribute directly to gender equality in the sport. So much so that he made a point of being present at the decision, with the Director of Operations, Giancarlo Souza, who presented the champion trophy

to Corinthians.

“Seeing a final at this level, with a packed stadium and a good audience on broadcast TV in Brazil is just the beginning. Women's soccer is an inexhaustible source of entertainment for sport and gender equity. That's why, regardless of the winner, we should all celebrate a lot this historic Sunday at NeoQuímica,” said Neoenergia's Marketing Director,

Lorenzo Perales.

But it wasn't just at the stadium that the final of the Brasileirão Neoenergia drew attention. In the first game of the decision, Globo TV registered an increase of +43% in relation to the average audience on Sunday mornings, compared to the average of the track, from 10:04 to 12:05, on the four Sundays immediately preceding. In São Paulo, the audience scored 10 points. In Rio, 8 points.

Recognized as the company in the energy sector that most supports women's sports in Brazil, Neoenergia has been a sponsor of the Brazilian Women's Teams and the Brasileirão Feminine Neoenergia since 2021. This is just one of several actions in which the group has invested in order to intensify its work to promote women in sports. In the first half of this year, she announced the sponsorship of the Potiguar player Antônia, an Olympic medalist who

today wears the Real Madrid jersey.

“Every sport needs inspiring idols, who show that the dream is possible. Neoenergia saw in Antônia, the Brazilian National Team and the Brasileirão Neoenergia three possibilities to promote the dream of thousands of girls across the country. These girls need to make sure that anything is possible and they can get anywhere they want. Of course it requires determination, hard work and determination, but we want and strive to expand the possibilities inside and outside the company”, Calibri”,

sans-serif"> added Perales.

In addition to Antônia, the Neoenergia Team also has expressive names such as the swimmers Ana Marcela (Olympic medalist) and Celine Bispo, the Olympic cyclist Tota Magalhães, the three-time world kitesurfing champion, Bruna Kajiya, and the two-time South American indigenous runner, Mirelle Leite. Shortly before the Paris Olympics, the company also announced its sponsorship for the Brazilian Olympic Committee (COB) for the

next four years.