Protagonist of the country's energy transition, the company is present at the festival with solar lighting poles, electric cars, digital content on sustainability, and other initiatives

 

A leader in the energy sector in supporting musical festivals in Brazil, Neoenergia comes to Rock in Rio 2024 with different actions to expand the #PelaDescarbonização movement. With the objective of contributing to the reduction of CO2 emissions at the festival, the company will install 43 solar-powered lighting poles and offer 30 electric cars to be used by the organization of the event. To help raise public awareness about the importance of sustainability on the planet, webseries with influencers and debates on energy transition were programmed.

“For Neoenergia, the partnership with Rock in Rio consolidates the union of two brands that work for the benefit of sustainability on several fronts. Energy, through clean and renewable sources, plays a fundamental role in decarbonization, and music is a connecting element to engage and inspire the public, especially young people,” says Lorenzo Perales,

Marketing Director at Neoenergia.

After inspiring generations in search of freedom of expression, Rock in Rio also positions itself as a sustainability platform to expand the decarbonization of the musical events market. This purpose is aligned with Neoenergia's sustainable expansion strategy. Regarding emissions, the company set a goal to reduce CO2 intensity to 20g/kWh by 2030 and achieve neutrality by 2050

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Neoenergia's involvement with music festivals began almost a year ago, when the company supported the first edition of The Town, followed by Lollapalooza Brasil 2024, both held in São Paulo by Rock World, the company that organized the three events.

Promotions and digital content

With a marketing strategy focused on three pillars - brand, customer and business -, Neoenergia has been expanding engagement with its 16.5 million customers in the country through integrated communication, including promotions and content for the digital environment. One of the actions was the drawing of tickets for RádioMix listeners

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Another new feature is the webseries “On the Energy Route”, with four episodes and featuring influencer Mari Moon, which will address issues related to the festival's sustainability. The content, shown on Rock in Rio's YouTube channel, is powered by Neoenergia's Instagram, which has more than 840,000 followers. In particular, the fourth episode will present interesting facts about the operation of the poles and trolleys provided by Neoenergia

for the festival.

Changing light bulbs

In

proportion to each person present at Rock in Rio, Neoenergia will donate an LED lamp to schools, hospitals, non-profit institutions and consumers from low-income communities in the concession areas of the five distributors — Neoenergia Brasília (DF); Neoenergia Coelba (BA), Neoenergia Cosern (RN), Neoenergia Elektro (SP/MS) and Neoenergia Pernambuco (PE) ).

According to audience estimates, this edition of the festival should provide for the exchange of up to 700,000 units. The initiative is part of the Energy Efficiency Program, regulated by the National Electric Energy Agency (ANEEL). The idea is to use the replacement of bulbs as a tool for awareness and education, since LED bulbs are up to 40% more economical than regular bulbs

.