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About the Project
Launched in 2020, the most important Brazilian Research and Development (R&D) project focuses on customers in the electricity sector. With an investment of R$ 127 million, Conexão Digital prioritizes the customer journey, with the integration and creation of new service channels for the more than 16 million of the company's five energy distributors (Neoenergia Coelba, Neoenergia Pernambuco, Neoenergia Cosern, Neoenergia Elektro and Neoenergia Brasilia). The project provides for 115 products that will be used interactively and with constant launches over 42 months.
Conexão Digital is based on three pillars: modernization of the customer journey, integrated development of digital solutions, and digital inclusion. The initiative brings a series of benefits to consumers, such as an improvement in their experiences and an increasingly efficient service.
There will also be benefits with increased self-service, reduced costs, and improved quality of service. “New products, new processes, new technologies and all the efficiencies foreseen in this project will allow Neoenergia to strengthen the customer-centered culture, in a continuous, growing and sustainable way,” says Renato Suplicy, Corporate Strategy and Digital Services Manager.
Among the initiatives available so far are the creation of a virtual assistant for Facebook and Whatsapp, the launch of the self-reading service and a debt negotiation platform, and the possibility of using facial recognition to request a new power connection. Neoenergia was also the first in the electricity sector to offer bill payment via Pix and deliver invoices via WhatsApp, always thinking of bringing ease, convenience and innovation to its customers.
There will also be benefits with increased self-service, reduced costs, and improved quality of service. “New products, new processes, new technologies and all the efficiencies foreseen in this project will allow Neoenergia to strengthen the customer-centered culture, in a continuous, growing and sustainable way,” says Renato Suplicy, Corporate Strategy and Digital Services Manager.
Launched products
Among the initiatives available so far are the creation of a virtual assistant for Facebook and Whatsapp, the launch of the self-reading service and a debt negotiation platform, and the possibility of using facial recognition to request a new power connection. Neoenergia was also the first in the electricity sector to offer bill payment via Pix and deliver invoices via WhatsApp, always thinking of bringing ease, convenience and innovation to its customers.Related news
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